All-Star Weekend hits different on the Sunset Strip. 🏀🔥
PayDay LA + FRNDS takes over Hotel Ziggy for a special NBA All-Star Edition spotlighting artists who move culture, not trends.
Lineup: This bill reads like a snapshot of where the city is headed next. Natia, an Inglewood native, anchors the night with a sound that pulls from east coast rap tradition while staying firmly grounded in West Coast cadence and urgency. RomellKidd and Liyah The Libra, both signed to Eric Bellinger’s All Wins Ent, bring a melodic sensibility and modern songwriting approach that bridges rap and R&B without chasing trends. Picclo injects raw momentum and left-of-center energy, while Coop sets it off with measured, street-level lyricism and delivery.
Sounds by a special guest DJ La Paz + hosted by El Prez, with special guests expected in the building. Full Bar + kitchen, including artisan Pizza provided by Pizza Girl, Live music, plenty seating, and more.
